THE STORY OF UMAMI
2012
THE DREAM
Even before there was a name, there was a dream.
For the founder, Maya Bachmann, tea is culture, ritual, and expression all in one.
From the dream comes curiosity, from curiosity a search, from the search a deepening.
Training as a tea sommelier is not a goal, but a beginning.
UMAMI is not yet visible, but already palpable.
2014
A PLACE IS EMERGING
UMAMI is opening its doors.
Not as a loud concept, but as an invitation.
A teahouse defined by selection, tranquility, and personal presence.
People come, stay, and return.
With every encounter, UMAMI continues to take shape – quietly, consistently, independently.
2026
The journey continues
Time brings perspective.
With a rebranding and the entry of the next generation, a new phase begins.
UMAMI is opening itself up to new formats and partnerships, including in the B2B sector.
The horizon is expanding – the signature remains.
What began as a personal idea continues to evolve without losing its core.
the tea voyage
UMAMI sees tea as an expression of origin, time, and attitude. Each tea is part of a journey – from its source to the moment in the cup. For us, selection means responsibility: to the plant, the people behind it, and the quality that endures. What we share is not an assortment, but a signature.